Every card you ever loved

She wrote it in her own handwriting.
Keep it that way.

Every season you gather the pile and feel that knot in your stomach. You can't keep them all. You can't throw them away. Folded gives you a third option. Photograph the card, recycle the paper, and hold on to the moment forever.

No credit card needed · Your archive is private · Only you and the people you invite can see it

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"I lost every card my mother ever sent me. I didn't even realise what I had until she was gone. That's why I built Folded."

Founder, Folded

How it works

Three steps. A lifetime kept.

You do not need to be organised. You do not need to scan anything. You just need your phone.

01

Photograph the card

Front, inside, back. As many shots as you want. If there is an envelope with a postmark, photograph that too. Every detail matters.


02

Add who it was from

Choose the occasion, the year, and the person who sent it. Add a note if you want to remember something about that moment. What was happening. How it made you feel.


03

Let the paper go

Recycle the card without a knot in your stomach. The memory is safe. The handwriting is safe. The love behind it is safe. Forever.


Built around people, not occasions

Every card Gran ever sent you. In one place.

Most apps file cards by occasion. Folded is built around the people who matter. Tap someone's name and see every card you have ever shared with them, across every birthday, every Christmas, every year they were in your life.

Gran · 47 cards · 1994 to 2021

23 birthdays18 Christmases4 Easters1 graduation1 wedding

A family archive, not a solo one

Invite the whole family. Build it together.

Folded is not just for you. Invite your partner, your children, your siblings. Everyone adds the cards they have. The archive grows into something none of you could have built alone.

Shared family archive

One archive, multiple contributors. Mum adds the Christmas cards. Dad adds the anniversaries.

Completely private

Your archive is never public. No social feed. No strangers. Just the people you choose.

iOS, Android and web

Photograph on your phone. Browse on your laptop. Always in sync, always there.

Your data, always

Export everything at any time. Your memories are yours. We will never hold them hostage.


What people say

I sat with my daughter on Christmas Eve and we went through every card Gran had ever sent us. She has been gone for three years. It felt like she was in the room.

Sarah, 41 · Leeds

Every year I kept a box and every year I felt guilty throwing some away to make space. Now I photograph them the day they arrive. I will never throw one away again.

Marcus, 38 · London

My dad wrote something different in every birthday card he ever sent me. I have 34 years of them. I never knew how much they meant until I could read them all at once.

Priya, 44 · Manchester


Your archive does not end when you do.

Folded lets you designate who can access your archive after you are gone. A child who grows up and one day opens Folded to find every card their grandmother ever sent them. Every birthday. Every Christmas. Every "I love you" written by hand. That is not a feature. That is a gift across time.


Simple pricing

Start free. Stay as long as you want.

FREE FOREVER

Personal

£0

No card needed

  • Up to 100 cards
  • Search by person and occasion
  • Notes on every card
  • iOS and Android
MOST POPULAR

Family

£3.99

per month, cancel any time

  • Unlimited cards
  • Up to 6 family members
  • Shared family archive
  • Legacy access settings
  • Export your full archive

Start with the card on your desk right now.

You do not need to sort through a box. You do not need a plan. Just take your phone, photograph one card, and add who it was from. That is the whole thing. The rest follows naturally.